The city of Pirmasens, once the thriving shoe metropolis of the southwest with 63,000 inhabitants and a pulsating exhibition centre; today a medium-sized centre in structural, socio-economic upheaval with 41,000 inhabitants and financial challenges, takes its fate into its own hands.

Since the end of the 1980s, many things have changed in Pirmasens: the manufacturing shoe industry and the US armed forces – as the main employer – turned their backs on the city, young people moved to distant metropolises. Purchasing power outflows, an ageing society, vacancies and a high unemployment rate were the result and an end was not in sight. The peripheral location in the Palatinate Forest, in the border region with France, did not make the precarious starting position any easier, the mood was one of doom and gloom.

Since the turn of the millennium, however, the city has been beginning to recover and flourish again: vacancies have turned into multifunctional buildings, high-quality lofts or technology centres. Companies begin to develop niche products and diversify from their former shoe manufacturing know-how. Special competences developed in Pirmasens are trained and transferred, medium-sized companies from Pirmasens play an increasingly important role on the international stage as „hidden champions“. The global interdependence of companies is increasing; new, granular investments are finding their way back into the city, jobs are being created, people are being drawn back to Pirmasens and the „turnaround“ is looming.

A major contribution to this development is being made by companies in the cultural and creative industries in Pirmasens and the Western Palatinate:

Vacancies are temporarily played on by creative people and then used sustainably, the variety of events and innovative projects increases, the infrastructure – especially in the IT sector – is improved, cooperations between companies from the cultural and creative industries and companies from the classical economy are strengthened and generate unique results.

Numerous locations of various sizes offer a varied, culturally appealing programme. In short: a new spirit of optimism and urbanity is created!

Building on the preliminary work of the cultural and creative industries networks PS:KREATIV and WESTPFALZ:KREATIV, the second edition of KREATIVVITTI will take place in Pirmasens from 15th to 17th of November 2019. The exhibition centre at Zeppelinstraße 11 provides the ideal setting: spacious exhibition areas and lecture rooms, WLAN and fast Internet as well as good accessibility via the B10 federal highway and sufficient parking space predestine Pirmasens as the location for the KREATIVVITTI 2.0 infotainment fair..

Over two days, Hall 6a will become the lively creative centre of the southwest and present and bring together companies from the cultural and creative industries in Rhineland-Palatinate, Saarland, parts of Baden-Württemberg and the neighbouring region of Alsace/Lorraine.

Synergy effects are initiated by a targeted invitation of the classic commercial enterprises from the regions: Cooperation and projects between creative people and a wide variety of actors are created.

The programme is rounded off with a high-quality supporting programme consisting of professional keynotes, artistic performances, technical demonstrations and talks with representatives from (creative) business, science and politics.