KREATIVVITTI 2.0: A win-win-situation
6,000 visitors, around 120 representatives from research, science, business, services, entertainment, art and culture, around 60 presentations and keynotes: The conclusion of the second edition of the infotainment fair Kreativvitti with the motto „Inspiration. Innovation. Business.“ is positive all round. The event, initiated by the Office for Economic Development of the City of Pirmasens, had turned the Western Palatinate city into a true hotspot for the cultural and creative industries in Rhineland-Palatinate and beyond on the weekend of 15 to 17 November 2019. On a good 4,500 square metres of exhibition space in Hall 6A, a skilful mix of B-to-B and B-to-C trade fair was achieved by networking players from the cultural and creative sector, start-ups, business and politics as well as representatives from research and development. The accompanying programme was convincing with an equally colourful and interesting mix of readings, workshops, lectures, panel discussions and music and dance contributions. A very special crowd-puller were the diverse presentations of the Pirmasenser Fototage, which for the first time acted as a cooperation partner of the Kreativvitti: On the show stage, the makers of the traditional city-wide event for photo enthusiasts and those interested in photography enthused the audience with numerous visually stunning lectures by professional photographers, workshops and, in particular, a large fashion show in cooperation with the Sigmaringen School of Fashion.
By extending the event by one day and moving it to November as well as a weekend date, visitors in particular benefited from more time to exchange ideas with companies, institutions, teaching and training facilities and start-ups, for example from the film, radio and music industry, the book and art market, the performing arts, the architecture market and design industry, the press and advertising market as well as the software and games industry. Children and young people from schools in Pirmasens and the surrounding area were also able to visit the Kreativvitti free of charge on the opening day and eagerly took the opportunity to get to know the regional companies and find out about their training opportunities.
„We were very enthusiastic about how many interested visitors came to our stand and how open-minded they were towards new technologies and innovations“, reports Chantal Monika Momber, Open Digitalization Alliance Kaiserslautern, Technical University of Kaiserslautern.
„The response was basically very good, we had many, very different visitors, from six-year-olds to adults. Virtual Reality is always an exciting topic – ultimately also a driver topic – because not everyone has tried it at home or even tried it before. The fact that the business aspect of the trade fair is also relevant was demonstrated in discussions with other exhibitors who were able to register potential customer orders on site,“ says Ben Palfner, Project Manager GameUp! Software-/ Gamesforum Rheinland-Pfalz.
„We are extremely proud that we have once again succeeded in bringing together exhibitors from all sub-markets of the cultural and creative industries at Kreativvitti. Thanks to the imaginative and committed cooperation of all those involved, Kreativvitti 2.0 has thus become a colourful, lively and high-quality trade fair of innovations and creative minds, which has generated a great deal of enthusiasm across generations and has once again developed radiance beyond regional borders“, says Mark Schlick, Head of the Department of Economic Development of the City of Pirmasens and organiser of Kreativvitti, satisfied with the second edition. „True to the motto ‚After the fair is before the fair‘ we will soon start preparations for the third edition, which is expected to take place from 26 to 28 November 2021 at the same location“.
„After the successful premiere two years ago, Kreativvitti 2.0 was once again able to convince in every respect as an innovative platform for the creative and cultural industries in our region. In times of advancing digitalisation, this sector, which has always been driven by innovation, has an absolutely key position as a source of impulses, especially in Pirmasens, where the creative industry is a focal point in business development and where we like to tread new and also unconventional paths“, comments Markus Zwick, Lord Mayor of Pirmasens. „A trade fair like the Kreativvitti offers the best conditions for profitable networking among companies and institutions, but also in direct dialogue with visitors. And last but not least, numerous students had a great opportunity to get a taste of many different creative professions – a real win-win situation!